Terms and conditions

General Terms and Conditions

Anneloeszuiderveen.com

Let’s be honest: nobody reads these for fun. And believe me, writing them is worse. But read them carefully, because they contain all the information that matters when we work together.

This version applies to agreements entered into from 20 June 2026 onwards. (For existing clients, the previous terms and conditions remain in force.)

You can download them here.

1 Definitions

In these general terms and conditions, the definitions below, always capitalised, used in singular and plural, have the following meaning:

Offer: the Offer prepared by Anneloes Zuiderveen, describing the scope of work, rates and conditions;

Anneloes Zuiderveen: Anneloes Zuiderveen, also trading under the name Anneloeszuiderveen.com, established at Avenida de Naos 47-56, Arrecife, 35500, Las Palmas, Spain, NIF: Y6235319X;

Participant: a participant in a Programme designated by the Client, with the prior approval of Anneloes Zuiderveen;

Client: the Party entering into an Agreement with Anneloes Zuiderveen;

Agreement: the agreement as agreed between the Parties;

Party: Anneloes Zuiderveen or the Client;

Parties: Anneloes Zuiderveen and the Client jointly;

Platform: the platform that makes a Product or Programme available to the Client and/or Participant and on which communication between Anneloes Zuiderveen and Participant(s) may take place;

Product: a physical or digital product offered by Anneloes Zuiderveen, such as a book, e-book, video or other physical or digital products;

Programme: a programme, workshop, course, training or education offered by Anneloes Zuiderveen, including any individual coaching associated with it.

2 Applicability

These general terms and conditions apply to all legal relationships between Anneloes Zuiderveen and the Client to which Anneloes Zuiderveen has declared these general terms and conditions applicable.
These general terms and conditions also apply when Anneloes Zuiderveen engages third parties in the performance of the Agreement.
If a provision in these general terms and conditions is void or is annulled, the remaining provisions shall remain fully applicable. Anneloes Zuiderveen and the Client shall consult to agree on replacement provisions. The Parties shall take into account the purpose and intent of the original provisions as much as possible.

3 Formation of the Agreement

An Offer from Anneloes Zuiderveen is valid for 30 days, unless stated otherwise.
An Agreement is formed at the moment that the Offer signed by the Client is received by Anneloes Zuiderveen, upon receipt by Anneloes Zuiderveen of a registration form completed by the Client, or upon payment through the webshop of Anneloes Zuiderveen. Anneloes Zuiderveen may prove that the Agreement was formed in another manner.
Anneloes Zuiderveen shall confirm the formation of the Agreement by email as soon as possible.
If the acceptance deviates (on minor points) from the Offer, Anneloes Zuiderveen is not bound by it.
If the Offer consists of multiple components, Anneloes Zuiderveen is not obligated to perform part of the work for a proportional share of the total price.
An Offer does not automatically apply to future Agreements.
In the event of any conflict between these general terms and conditions and the Agreement, the terms set out in the Agreement shall prevail.

4 Amendment of the Agreement

If during the performance of the Agreement it appears necessary to amend or supplement the work to be performed for proper execution, the Parties shall amend the Agreement accordingly in a timely manner and by mutual consultation.
If the amendment or supplement to the Agreement affects the rates or the (timing of) performance of the Agreement, Anneloes Zuiderveen shall inform the Client accordingly.
Anneloes Zuiderveen may not charge additional costs if the amendment or supplement results from circumstances attributable to Anneloes Zuiderveen.
Anneloes Zuiderveen may only perform additional work and charge the Client additional costs if the Client has given prior consent, unless the work falls within the duty of care of Anneloes Zuiderveen.

5 Performance of the Agreement

Anneloes Zuiderveen shall perform the Agreement to the best of her insight and ability, in accordance with the requirements of good workmanship, based on the current state of knowledge at that time. Anneloes Zuiderveen does not guarantee specific results.
The Client guarantees that each Participant fulfils their obligations under this Agreement.
The Client guarantees that the Participant approaches the performance of the Agreement with a positive attitude and in a cooperative manner.
Anneloes Zuiderveen determines the manner in which and by whom the Agreement is performed, but takes into account the Client’s wishes. Anneloes Zuiderveen may have certain work performed by third parties.
The Client shall provide the required information in a timely manner.
Anneloes Zuiderveen may rely on the accuracy and completeness of this information, even if it originates from third parties.
If the required information is not provided to Anneloes Zuiderveen in a timely or proper manner, Anneloes Zuiderveen may suspend the performance of the Agreement and/or charge the Client for the additional costs and additional fees resulting from the delay at the applicable rates.
If it has been agreed that the Agreement will be performed in phases, Anneloes Zuiderveen may suspend the performance of those parts belonging to a subsequent phase until the Client has approved the results of the preceding phase in writing.

Anneloes Zuiderveen may:

Amend the content of a Programme for reasons of qualitative improvement.
Amend the schedule of components of a Programme.
Cancel a Programme. The Client and Participant(s) shall be informed as soon as possible. Upon cancellation, payment obligations shall cease and payments already made shall be refunded.
Cancel the participation of a Participant for compelling reasons. Upon cancellation, payments for the part of the Agreement not yet performed shall cease.

The analyses, recommendations and advice given by Anneloes Zuiderveen are based on the information available at that time. The responsibility for implementation and application of these recommendations lies entirely with the Client.

6 Platform

Anneloes Zuiderveen grants the Client a limited, non-exclusive, non-transferable right to use the Platform for the duration of the Agreement to access a Product or Programme.
The password(s) and/or username(s) and/or other identification data provided to the Client and/or Participant are strictly personal. Sharing these details with third parties is not permitted.
The details referred to in paragraph 2 are intended solely for the Product or Programme. The Client shall handle these details with the utmost care and is liable for (the consequences of) careless and/or unlawful use of the details referred to in paragraph 2.

The Client guarantees that the activities of a Participant on the Platform:

Are not based on falsehoods and/or are not misleading;
Are not discriminatory, violent, pornographic, illegal, unnecessarily offensive or otherwise inappropriate, at the discretion of Anneloes Zuiderveen;
Do not contain viruses, Trojan horses, worms, bots or other software that may damage, render unusable or inaccessible, delete or appropriate an automated system, or that are intended to circumvent technical protective measures of the Website and/or the computer systems of the Service;
Do not consist of the use of any software and/or hardware tools and/or solutions (self-managed or made available by third parties), insofar as these are aimed at taking over any information made accessible via the Platform, or at using and/or viewing the Platform in any other improper manner by spidering, scraping, searching or otherwise;
Are not of a commercial or promotional nature, unless Anneloes Zuiderveen has given written permission for this;
Do not conflict with the general terms and conditions and the Privacy Policy of Anneloes Zuiderveen, or any applicable laws and/or regulations;
Do not infringe on the rights of Anneloes Zuiderveen and/or third parties, including but not limited to intellectual property rights and rights relating to the protection of privacy;
Are not otherwise unlawful in any way;
Shall not harm the interests and reputation of Anneloes Zuiderveen.

7 Availability of the Platform

Anneloes Zuiderveen does not guarantee that the Platform will be accessible at all times and without interruptions and/or malfunctions. Anneloes Zuiderveen is in no way liable to the Client for any damage arising from or resulting from the (temporary) unavailability or (interim) failure of the Platform.
The Client is responsible for the purchase and/or proper functioning of the infrastructure and adequate telecommunications facilities (including internet connection) required for the use of the Platform.
Anneloes Zuiderveen may, without prior notice and without becoming liable for damages, (temporarily) take the Platform or parts thereof out of service and/or restrict its use if deemed necessary.

8 Contract Duration and Performance Period

The Agreement between Anneloes Zuiderveen and the Client is entered into for an indefinite period, unless agreed otherwise.
The performance of the Agreement commences once the required information or any advance payment has been received.
Agreed deadlines are not strict deadlines.
In the event of exceeding the performance period, the Client must therefore give Anneloes Zuiderveen written notice of default.

9 Prices

All prices are exclusive of VAT and other levies, as well as any additional costs.
If no fixed price is agreed, the price shall be determined on the basis of the hourly rate of Anneloes Zuiderveen.

10 Payment

Payment for Products is made upon purchase in the webshop of Anneloes Zuiderveen. The Client shall receive an invoice by email upon formation of the Agreement.
Anneloes Zuiderveen invoices a Programme by advance payment. Invoices are sent electronically.
Payment of invoices shall be made, without deduction, discount or set-off, within 7 days of the invoice date. Objections to the amount of the invoice, or complaints within the meaning of article 12, do not suspend the Client’s payment obligation.
In the event of payment in multiple instalments, payment shall be made by direct debit.
If a direct debit is reversed or fails, the payment obligation remains and the Client is requested to pay the amount manually within 7 days. Statutory interest is due from the due date. In the event of repeated failure, Anneloes Zuiderveen shall suspend the provision of services.
In the event of liquidation, bankruptcy, attachment, suspension of payments or debt restructuring of the Client, all amounts owed by the Client to Anneloes Zuiderveen shall become immediately due and payable.
Payments shall first be applied to costs, then to interest, and finally to the principal and accrued interest.
In the event of two or more Clients, they shall be jointly and severally liable for payment of the amounts due.
For certain products, a money-back guarantee applies. If applicable, this is explicitly stated with the product. If a money-back guarantee applies to a product, the Client shall receive a refund after sending a request by email to Anneloes Zuiderveen. The Client may only use this money-back guarantee once. Anneloes Zuiderveen may set additional conditions for this.

11 Interest and Collection Costs

If the Client has not paid in full after the expiry of the first payment term as referred to in article 10(3), the Client shall owe interest of 1% from the first day after the expiry of the payment term, without further notice of default being required. Furthermore, the Client shall owe all extrajudicial and judicial (collection) costs, including but not limited to the costs of lawyers, bailiffs and collection agencies.
If the Client has not met or has not fully met their payment obligations after the expiry of the final deadline, Anneloes Zuiderveen may institute legal proceedings against the Client. All legal and/or enforcement costs incurred by Anneloes Zuiderveen shall also be borne by the Client.
The collection costs shall in any event amount to 15% of the principal sum, with a minimum of €150.00.

12 Complaints

Complaints about the work performed or about an invoice must be reported in writing to Anneloes Zuiderveen within 8 days of discovery. The complaint must be described as clearly as possible so that Anneloes Zuiderveen can respond appropriately.
In the event of a justified complaint, Anneloes Zuiderveen may, at her discretion, adjust the fee, improve the work or cease the performance of the Agreement in whole or in part. In that case, the Client shall receive (part of) the fee back.

13 Termination and Cancellation

Fixed-term Agreements cannot be terminated early.
An Agreement for an indefinite period may be terminated in writing at any time, subject to a notice period of 2 weeks before the payment date.
In the event of cancellation of an Agreement before commencement, Anneloes Zuiderveen may charge the full agreed fee.

14 Individual Appointments

If the Parties have agreed on one or more individual sessions, these shall take place online via a medium designated by Anneloes Zuiderveen. With the Client’s approval, the session shall be recorded. The recording shall be made available to the Client on the Platform of Anneloes Zuiderveen.
The Client may reschedule appointments up to 5 working days in advance. In the event of a change within 5 working days, the appointment shall be cancelled.
In the event of a change of appointment by Anneloes Zuiderveen, a new appointment shall always be made. This new appointment shall be scheduled within the duration of the Agreement.

15 Implementation Support

If an Agreement includes implementation support, the following conditions apply. Implementation support is intended to assist with the execution of the recommendations given by Anneloes Zuiderveen during the session or analysis. Implementation support starts on the date of the session and lasts a maximum of thirty (30) days, unless agreed otherwise in writing. Implementation support takes place via one pre-agreed communication channel (e.g. email or WhatsApp), so that all communication takes place in one location. Implementation support includes:

Answering questions about the recommendations given during the session;
Feedback on amended texts or materials resulting from these recommendations. Feedback on texts or materials may be requested a maximum of two (2) times per item.

Implementation support explicitly does not include:

Developing new strategies, funnels or marketing structures;
Analysing new products or programmes that were not part of the original assignment;
Rewriting or producing texts by Anneloes Zuiderveen;
Operational work.

After the implementation period has ended, the right to support lapses.

If the Client wishes additional work during the implementation period that falls outside the original recommendations, this shall be considered new work and additional costs may be charged.

16 Dissolution

Each Party may dissolve the Agreement without notice of default and without judicial intervention by registered letter with immediate effect, in whole or in part, if the other party is granted (provisional) suspension of payments, if the bankruptcy of the other party is applied for, if the business of the other party is liquidated or terminated other than for the purpose of reconstruction, reorganisation or merger of businesses. The Party dissolving the Agreement shall not be liable for damages to the other party.
If the Agreement is terminated and Anneloes Zuiderveen has already performed work at that time, these services and the corresponding payment obligations shall remain in force, unless Anneloes Zuiderveen has failed in the performance of the Agreement. All amounts that the Client still owes for the Agreement shall remain due and must be paid immediately upon termination of the Agreement, regardless of whether an invoice has already been sent.

17 Liability

Anneloes Zuiderveen is only liable to the Client:

In the event of an attributable failure in the performance of the Agreement, and then only for substitute compensation, i.e. compensation of the value of the performance that did not take place, or
In the event of a tortious act attributable to Anneloes Zuiderveen in which damage or physical injury to persons has been caused.

Any liability of Anneloes Zuiderveen for any other form of damage is excluded, including but not limited to supplementary compensation, indirect damage, consequential damage, loss of turnover or profit, delay damage, loss of data, damage resulting from exceeding deadlines due to changed circumstances, and damage resulting from information or advice given by Anneloes Zuiderveen the content of which does not expressly form part of the Agreement.
Anneloes Zuiderveen has the right to prevent or reduce the damage as far as possible.
The compensation owed by Anneloes Zuiderveen pursuant to the preceding provisions shall not exceed the amount paid by the Client for the work in question.
Notwithstanding paragraph 4, in the case of an Agreement with a term exceeding 3 months, the liability shall be further limited to the portion of the agreed fee due over the last 3 months.
Anneloes Zuiderveen is only liable for an attributable failure if the Client gives her written and timely notice of default. A reasonable period must be given to remedy the failure. If Anneloes Zuiderveen remains in default after that period, Anneloes Zuiderveen may be held liable. The notice of default must describe as clearly as possible what went wrong, so that Anneloes Zuiderveen has the opportunity to respond appropriately.
The exclusion and limitation of liability as referred to in the preceding paragraphs shall not apply if and insofar as the damage is the result of intent or deliberate recklessness on the part of Anneloes Zuiderveen.
The Client indemnifies Anneloes Zuiderveen against all claims by third parties related to the performance of the Agreement.
The limitations of liability set out in this provision also apply to third parties engaged by Anneloes Zuiderveen. They may directly invoke these limitations of liability.

18 Indemnification

The Client indemnifies Anneloes Zuiderveen against:

Claims by third parties regarding intellectual property rights on materials or data provided by the Client that are used in the performance of the Agreement;
Damage caused by viruses and defects if the Client provides Anneloes Zuiderveen with data carriers, electronic files or software, etc.;
Claims by third parties for damage caused by the Client having provided incorrect or incomplete information;
Claims by third parties in which Anneloes Zuiderveen is designated as a co-perpetrator of the Client;
Claims by third parties who suffer damage in connection with the performance of the Agreement that is attributable to the Client.

19 Force Majeure

In the event of force majeure, which shall in any event include circumstances under which the performance of the Agreement cannot reasonably be required of Anneloes Zuiderveen, the performance of the Agreement shall be suspended. The Agreement may be terminated if the force majeure situation lasts longer than ninety (90) days. The Parties shall have no mutual obligation to pay compensation.
Force majeure in these general terms and conditions is understood to mean, in addition to what is understood in law and jurisprudence, all external causes, foreseen or unforeseen, over which Anneloes Zuiderveen has no influence, but which prevent Anneloes Zuiderveen from fulfilling her obligations. This includes, but is not limited to: illness and incapacity for work in the business of Anneloes Zuiderveen, strikes, fire or other business disruptions. Anneloes Zuiderveen may also invoke force majeure if the circumstance that prevents (further) performance occurs after Anneloes Zuiderveen should have fulfilled her obligations.
Insofar as Anneloes Zuiderveen has already partially performed or will be able to partially perform the Agreement at the time the force majeure situation arises, and this part has independent value, Anneloes Zuiderveen may invoice the performed or to-be-performed part separately. The Client shall pay this invoice as if it were a separate agreement.

20 Confidentiality

Both Parties are obliged to maintain the confidentiality of all confidential information that they have obtained from each other or from other sources in the context of their Agreement. Information is considered confidential if the other Party has communicated this, or if this follows from the nature of the information. Anneloes Zuiderveen shall impose her obligations under this provision on any third parties engaged.
Notwithstanding paragraph 1, Anneloes Zuiderveen may, when acting on her own behalf in civil or criminal proceedings, use the information provided by the Client insofar as this may, in her judgement, be relevant to her defence.
The obligation of confidentiality shall lapse if the information is available from public sources. Furthermore, a Party may make confidential information available to government institutions if this is required by law or by competent order. In that case, the Party shall inform the other Party as soon as possible.
The obligations under this article shall continue to exist after the termination of the Agreement.

21 Intellectual Property and Copyright

Anneloes Zuiderveen reserves all rights with respect to products of the mind that she uses, has used or has developed in the context of the performance of the Agreement, insofar as these rights arise from the law. The Client may not reproduce, publish, exploit or bring to the attention of third parties any such products without the prior written consent of Anneloes Zuiderveen, unless the nature of the documents provided dictates otherwise.
Anneloes Zuiderveen may use knowledge gained for other purposes.

22 Limitation Period

All claims and other powers of the Client against Anneloes Zuiderveen in connection with the Agreement shall in any event lapse one year after the moment the Client became aware or could reasonably have been aware of the existence of these rights and powers.

23 Live Events / Retreats

For participation in live events, retreats or multi-day programmes at a location, the following provisions apply in addition to these general terms and conditions.

After acceptance of the registration, participation is definitively reserved. The deposit is non-refundable.

In the event of cancellation by the Client, the following fee remains due:

Cancellation up to 30 days before the start of the event: 50% of the total investment;
Cancellation within 30 days before the start of the event: 100% of the total investment.

The Client may transfer their participation to another participant up to 14 days before the start, provided this is approved in writing in advance by Anneloes Zuiderveen.
If the Client does not appear at the event, the full investment remains due.
For participation in events at a location, the Client is responsible for booking flights, travel documents, travel insurance and any cancellation insurance. Anneloes Zuiderveen is not liable for costs or damage arising from delays, cancellations or other problems relating to travel or transport.
Anneloes Zuiderveen may engage third-party services for the organisation of an event, such as hotels, transport or catering. Anneloes Zuiderveen is not liable for shortcomings of these third parties.
Anneloes Zuiderveen reserves the right to amend the programme, schedule or components of the event if this is necessary for the proper execution of the event. Minor changes to the programme, location or schedule do not entitle the Client to a refund.
Anneloes Zuiderveen reserves the right to cancel an event if circumstances arise that make execution reasonably impossible. In that case, amounts already paid for participation shall be refunded. Anneloes Zuiderveen is not liable for travel or accommodation costs already incurred by the Client.
Anneloes Zuiderveen reserves the right to cancel an event in the event of insufficient participants.
Anneloes Zuiderveen may refuse or terminate participation if a participant disrupts the course of the event or the safety of other participants.
Participation in the event and stay at the location is entirely at the Client’s own risk. Anneloes Zuiderveen is not liable for personal injury, loss or damage to the Client’s belongings during the event.

24 Expectations and Results for Intensive Programmes

Programmes, live events and retreats offered by Anneloes Zuiderveen are intended as strategic interventions and guidance in redesigning sales processes, positioning and decision-making in sales.
During these programmes, Anneloes Zuiderveen provides analyses, insights, frameworks, recommendations and strategic direction. The responsibility for interpretation, implementation and application thereof lies entirely with the Client.
Anneloes Zuiderveen provides no guarantees with respect to revenue, clients, growth, sales results or other business outcomes.
The value of a programme or event is determined by the insights, strategic choices and direction that emerge during the programme. The ultimate result depends on factors beyond the control of Anneloes Zuiderveen, including the Client’s implementation, market conditions and the Client’s existing position.
Failure to achieve desired or expected business results does not constitute grounds for dissolution of the Agreement or refund of participation costs.

25 Miscellaneous Provisions

All agreements between Anneloes Zuiderveen and the Client are governed by Spanish law.
A dispute exists if at least one of the Parties is of the opinion that such is the case. All disputes shall, as far as possible, be resolved through amicable consultation.
If the Parties cannot reach a resolution, disputes shall be adjudicated by the competent court in Arrecife, Lanzarote, Spain.
Where these general terms and conditions refer to “in writing”, electronic communication such as email may be used, provided that the identity of the sender and the authenticity of the communication are sufficiently established.
Anneloes Zuiderveen may amend these general terms and conditions and shall inform the Client at least 1 month in advance. If the Client objects to the amendment, the Client may terminate the Agreement in writing within 14 days.